Insights

Adoption is no longer the hard part. Turning AI into repeatable business value is.

The AI conversation is shifting from access to outcomes. The more useful question for executives is no longer which model or platform to choose, but what must be in place for AI to deliver measurable business value. Google Cloud’s ROI of AI 2026 report, based on a survey of 2,403 executives conducted with the National Research Group, points to a clear pattern. Together, 84% of respondents report financial returns from AI that are either steadily increasing or accelerating yea

Three years ago, the question in most boardrooms was: "Should we use AI?" That question has largely been answered. The more important question now is whether the AI operating inside an organisation is creating measurable value or simply generating more activity.

AI adoption in software development is no longer experimental. DORA reports that 89% of organisations are prioritising AI integration, while 76% of technologists already use AI in some part of their daily work. The productivity signal is real.

At Google Cloud NEXT 2026 in Las Vegas this April, with tens of thousands of attendees across in-person and global sessions, one shift became impossible to ignore.